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Logo Guidelines
Please refer to the contest rules in addition to these guidelines.
Keep it Simple
Logos are used in many
different applications:
- A small (1/4") version
could be used as a bullet in web text,
- A medium sized (1")
version for accents, business cards, letter heads, etc.,
- A large (8" and up)
version as a watermark or background..
- Black and white for news
letters and other low cost publications.
Symbolism
Legend has it that the name
Loxahatchee Groves is derived from the Indian "Turtle Creek" and Groves
to distinguish the area from the rest of "Turtle Creek". Loxahatchee
Groves was founded in 1917 and the Land Owners' Association started in
1969. The Town was officially established in 2006.
- Turtle
- Creek or Water or Stream
- Groves. Originally citrus
but now largely Lychee, Longan, Palm, and other landscape plants.
- 1917
- 1969
- 2006
- NO Palm Trees - they're a
sign of urbanization
- NO Beaches - they're
nowhere close
In addition, just about
anything agriculturally oriented can be found here including horses,
cows, chickens, pigs, sheep, exotic birds and other animals. Even lions
and tigers. Don't forget "Keep it Simple".
Art Resolutions
The master artwork should be at
the highest resolution you can reasonably process but consider the
following:
- Art on the web is normally
presented at 72-75 ppi which is about the max of a good video
display. If your detail is too fine, it will have a problem when
used on a web site. If it's too busy, you will loose detail when
it's reduced.
- Printed art is commonly
300ppi or better. The quality of the average desktop inkjet will
accurately reproduce an 8"x8" 75dpi image when reduced to 2". If
you are lucky enough to have a photo quality printer, you can go as
small as 1/2" and still maintain the details.
- You should also consider
the number of colors in a design. Printers normally charge by the
color with an additional setup charge each time it's changed. A
full color logo is normally four colors (Magenta, Cyan, Yellow, and
Black). A print shop will require color separations and will
process the print through four machines (could be the same one with
different ink). The color image should also look good in a single
color. Otherwise, printing costs could be excessive.
Shape
Try to contain the image within
a circle (not an oval) or a rectangle (preferable a square). The final
logo will potentially be used on many different things:
- Stationary - in a corner,
letter head, or as a watermark
- Business cards
- Hats
- T-Shirts
- Flags
- Coffee Cups
- Mouse Pads
- Window Decals
- Bumper Stickers
- On a Pen
- Use Your Imagination...
It's easier to deal with a
symmetrical shape than one that is irregular or has significantly
different edge lengths.
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DeltaPlus, Inc.